Have you ever wondered what’s really inside your ‘natural’ personal care products? The demand for natural products has been growing rapidly over the past few years. In fact, the global natural and organics beauty market is estimated to reach over 22 billion by 2024! With so many product choices presented to you, the consumer, how do you know which product to choose? More importantly, how accurate is the label behind natural products?
The definition of ‘natural’ defers by country to country due its varying laws. Cosmetic industries in some countries are very unregulated whereas they are super restrictive in other countries. Among these confusions and uncertainties, the best way to be sure of what you’re getting is the deal is to follow the simple tips below!
1. Read the Label
The sure-fire way to know what’s really in your favorite beauty products is to read the label on the packaging. As simple as it may sound, most of the time, the ingredients are written in scientific names that may be hard to understand. Not to worry, a simple Google search can tell you what most of these ingredients are in simple terms.
Did you know that the higher the amount of ingredients in a product, the harder it is to bind them together to make the product? Companies use toxic chemicals to bind these ingredients together to create texture and appearance that is desirable for the consumer. No matter how many natural ingredients some brands use, it is not natural if they’re using toxic chemicals to mix it together! This is why BondiChic only uses natural ingredients and green chemicals to make NATURAL skincare that is perfectly safe for all skin types by replacing all the typical toxic chemicals you would find in a skincare product to these green alternatives:
2. Be Wary of ‘Greenwashing’
If you are familiar with the concept of green beauty, you will probably also know the term ‘greenwashing’, which is when brands make a product seem more natural and/or organic than it really is, through misleading claims and advertisements. Being cautious of tricky ads and reading between the lines will help you notice fishy claims that are designed to confuse you!
3. Stay Ahead of The Game
So, say you don’t always understand the ingredient labels or forget to remember what ‘greenwashing’ is. No problem! We’ve all been there. Fortunately, thanks to the high demand and growing trend of natural products, people are starting to be more conscious of what goes on their skin. Brands are now having to answer for their questionable ingredients instead of refusing to acknowledge the real problem. By doing your research, you can probably find a fair few lists of brands that are caught greenwashing. Stay ahead of the game and be wary of their claims so that you really know what you’re putting on your skin!
Worried about what kind of ingredients are in your skincare? Well, now you don’t have to! Switch to BondiChic skincare and feel the difference of natural ingredients and green chemicals without the nasties!